▷ Which SEO training to become an SEO consultant?
If you want to become an SEO consultant, you need to train yourself in natural referencing strategies that will allow you to get visible on Google. Discover these few tips that will make it easier for you to get started in this exciting profession!
What is an SEO consultant
First, let’s start by defining the role and duties of an SEO consultant.
According to this SEO consultant job description, his main responsibilities are:
- Conducting technical audits of websites;
- Build relevant keyword lists;
- design positioning strategies in search engines;
- Monitor and optimize the results of its natural reference strategies.
In summary, his role is to help the companies he works for to optimize their visibility on search engines such as Google, to help them develop their activities by getting traffic on their websites.
Why become an SEO consultant?
The job of SEO consultant has many advantages:
- SEO skills are in high demand by businesses (even more so after the Covid-19 pandemic);
- There are endless ways to understand SEO and be successful in this area;
- As with all web jobs, telecommuting makes it easy to work from anywhere.
Additionally, if you’re looking to change jobs, the skills you’ve acquired in natural referencing can have real value in many other web jobs.
However, it is a safe bet that if you are currently interested in SEO, you will be doing so for many years to come as this universe evolves and offers opportunities!
How do I choose SEO training?
To become an SEO consultant, you must, on the one hand, have a perfect knowledge of content optimization techniques and, on the other hand, experiment with these techniques to master the implementation of an SEO strategy.
Therefore, you need to start learning the theory, and for this, the easiest and fastest way is to choose training, the content of which will allow you to get an overview of SEO and at the same time learn to use this knowledge wisely.
The SEO training you choose should therefore include courses on each of the main topics of natural referencing, and throughout the different modules give examples and concrete cases to understand these optimization techniques.
However, there is a wide variety of training courses and it can be difficult to navigate your way around to choosing the one that meets your expectations!
By reading these tips for choosing your SEO training, you will be able to sort through all the available offers.
How to train alone in natural referencing?
Of course, it is not mandatory to choose SEO training to learn! Furthermore, most SEO consultants have trained themselves by experimenting with different optimization techniques themselves.
With that in mind, you need to find information about how search engines work on your own in order to create your first SEO strategy.
Rest assured, there are many websites that specialize in natural referencing that will teach you all the essentials of SEO.
In parallel to your theoretical learning, it is important to put your knowledge into practice by creating different projects/websites on different topics.
In fact, building your own websites is an important part of your SEO training because you can see the impact of your tweaks for yourself and become familiar with the different tools on the market.
Additionally, all SEO consultants have their own methods of designing and executing their SEO strategies. By experimenting with your techniques on your own websites, you create your own optimization methodology.
How do you find your first job as an SEO consultant?
To land your first job as an SEO consultant, you need to prove your SEO expertise.
For this reason, already showing some projects in your interviews is an excellent option to get your hands on them, but also to show that you already have a certain level in this field.
In addition, there are various SEO certifications that you can also use to justify your level, including those from the French Federation of SEOs: the “SEO CAMP”, which are already well known and recognized in the job market.
The ideal way to easily find a job in SEO is to pass key SEO certifications and some initial personal projects that will provide you with material for discussion during the interview.
When it comes to companies that can apply, you have several options:
- Apply to an agency;
- Apply to the advertiser;
- Offer your services as a freelancer.
There is no “best option” to start with SEO, but personally I would recommend that you start in an agency so you can educate yourself by working on a variety of websites, each with different problems and goals.