▷ YouTube is testing “Search Insights” for a better content marketing strategy

To help you optimize your content marketing strategy, YouTube is working on a new search analytics feature for YouTube Studio. This will give you search analytics information both related to your channel and content as well as general search queries…

YouTube Studio to manage your YouTube channel

YouTube is working on a new analytics feature for YouTube Studio that will provide insights into what users are searching for on the platform for both:

  • your particular channel and content;
  • More general searches.

As a reminder, YouTube Studio is where you manage your YouTube channel. It gives you all the features and information you need to manage your channel in one place. You will be able to :

  • download and edit videos;
  • Manage live streams;
  • View analytics data about who viewed your videos;
  • read and reply to comments;
  • manage settings.

To access this tool, simply click on your icon in the top right and tap on the “YouTube Studio” option.

Search Insights: two separate tabs for search queries

YouTube Studio’s new feature, currently in testing, called “Search Insights” will eventually be available in the Analytics tabs. It comes with two separate tabs for searches.

The first tab

The first tab is used to provide a list of what your users are searching for. This is a closer look at what frequent viewers are also searching for on YouTube, with info on:

  • The main topics of interest of your viewers;
  • The total search volume of each;
  • The amount of traffic your channel generated based on each search query.

The “content gap” tag also provides the ability to filter these lists for searches that don’t return many matches. By highlighting these searches, creators can focus on creating content that matches searches not currently served by the videos available in the app.

The second tab

The second tab, YouTube Searches, provides data on top search queries based on any keyword. If you want to know the most popular searches for “how to” on the platform, you can just type “how to” as a search term and voila.

Narrow the list to “Blank Content Only” for a list of some of the most searched “how-to” terms not currently provided by direct-aligned videos.

This query, using “Chromebook” as a keyword query, covers the top Chromebook-related searches that don’t have a directly correlated YouTube video, which could open up new possibilities for your approach.

Very valuable tool for your content marketing strategy

Search Insights could be a very valuable tool, similar to Google Search Console Insights and Google Trends, offering more insights into the factors driving your YouTube channel’s traffic and how to optimize your content efforts for you.

As a reminder, Search Console Insights is a new Google tool for content creators to gain insights into how their content is performing. Launched in June 2021, the Google Search Console Insights experience combines data from Google Search Console and Google Analytics to give you insight into how your content is performing. This snapshot shows trends, performance, and user activity for your pages.

But it’s not live yet. YouTube says the new module is still being tested, with an expanded rollout coming soon. YouTube Studio now has many features that give you more flexibility when publishing videos.

Sources: Creator Insider, SocialMediaToday

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