1 day of 5 webinars to increase your digital performance and prepare for the start of the school year

As every year, CyberCité gives you an appointment for the Summer Digitale, a day full of conferences to increase its performance in terms of SEO, SEA and digital marketing. Discover the program with us and register for free to follow this event…

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What is Summer Digital?

This is a day of 5 conferences where CybcerCité experts will present 5 essential topics to prepare you well for the start of the new school year:

  1. convergent SEO/SEA strategy;
  2. Performance Max (new Google product);
  3. Google Analytics 4;
  4. social media strategy;
  5. Website redesign.

Essential topics to empower your digital actions, maximize and accurately measure your performance, diversify your audience and increase your online visibility.

With pedagogy and concrete examples to illustrate!

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In program

10:30-11:15 moderated by Alban RENARD, Manager of the Expertise Department, and Arnaud MION, Senior SEA/Media Consultant

For Internet users, Google is a tool that makes it possible to obtain a selection of responses adapted to their requests, needs, desires… The complex functioning of the back office of Google services is of little importance to him and to differentiate what belongs to the organic or advertising results is not always legible.

For these reasons, and to maximize your brand’s impact and reach, it’s important to look at your web marketing efforts as a whole: search, shopping, display, YouTube, discover, etc. So many levers for organic visibility and one on the right ones to combine target group-oriented advertising campaigns.

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2: MASTER ALL ASPECTS OF YOUR WEBSITE REDESIGN: FROM TECHNOLOGY TO SEO

11:15-12:00, led by Hélène DOMERGUE, Head of SEO/SEA CyberCité Group, and Philippe CAVALLINI, ITIS Commerce Technical Director

Redesign is an important step in your website’s lifecycle that can sometimes make the experience complex. In fact, there is an inherent risk to consider: your SEO positions and traffic may be permanently affected. ITIS Commerce (web agency) and CyberCité (search marketing agency) share with you the points to consider for a successful redesign through concrete examples, specifically with the Siddep customer case.

On the agenda of this conference:

  • Benefits of a website redesign;
  • Methodology: organization of a redesign, management and supervision of the project with the development agency and the SEO agency;
  • SEO and technical implementation: update of the CMS (Prestashop) and modules, cleaning of the product catalog and optimization of the tree structure, GDPR compliance (cookiebot), analytics tracking, etc.;
  • Results and key success factors.

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3: MAXIMUM PERFORMANCE: WHAT IF WE UPDATE THIS NEW GOOGLE ADS PRODUCT?

2:00-2:45 p.m., moderated by Emily CERISIER, SEA/Senior Media Consultant

Performance Max is a new campaign type based on conversion goals that allows advertisers with a performance-based SEA strategy to access the entire Google Ads inventory from the same campaign. During this webinar, the SEA consultant will analyze this flagship product of 2022: the performance, the optimizations and the analyzes to be carried out.

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4: THE NEW GOOGLE ANALYTICS 4: FROM THEORY TO PRACTICE, THROUGH MIGRATION

2:45-3:30 p.m., moderated by Cédric SONREL, Data Analytics Division Manager

Since March 16th, Google has announced the end of Universal Analytics in favor of its new version Google Analytics 4. New collection method, new interface, new KPIs… What changes in this 4th iteration of the Google tool! With the necessary review of usage and any changes, during this webinar you will see the key contributions of this new interface as well as the challenges related to data.

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5: THE IMPORTANCE OF AN ETHICAL AND MORE TRANSPARENT INFLUENCE FOR YOUR SOCIAL MEDIA STRATEGY

3:30-4:15 p.m., moderated by Margot HENRY, Social Media & Influence Strategist OnlySo

At a time when the influencer market continues to grow, communities and internet users are finding it increasingly difficult to see clearly. Hidden partnerships, professions that are still barely understood, dubious intentions or false messages… Attention consumers! To regain their trust, but also to differentiate themselves from the competition, content creators and brands need to be more transparent and promote their messages, commitments and values ​​to their target audience. Overview of expectations and tips to make influencer more ethical and transparent while optimizing your social media strategy!

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A rich and exciting program. Registrations are free, you know what you have to do 😊

Article written in collaboration with CyberCité.

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