5 tips to increase the visibility of your products on Google

To stand out in an increasingly crowded ecommerce landscape, it’s important to get well referenced on Google. But how to increase your natural referencing to make your products stand out better? We have listed 5 tips for you to increase the visibility of your products on Google.

1. Choose your keywords well

In order to maximize your chances of getting good referencing on Google, the keywords associated with your products must match the search queries that Internet users are typing as closely as possible. It is imperative that they are relevant and match the search query well, if you aim too far you risk not appearing in the search results of the targeted searches.

You can easily identify the most effective keywords by asking yourself: What searches will users do to find the product? Once you’ve compiled the list of keywords, add them to your listing. Remember to monitor how traffic evolves after these changes, and try out several keywords to see which ones perform best.

2. Structure your website according to Google’s expectations

The search engine prefers well-structured and optimized pages. It’s important to follow certain best practices in order to appear at the top of the SERPs. Google prefers sites that use a tree structure into categories then subcategories, with well-organized HTML tags (an H1 for the title, H2 and H3 for the main subtitles, a meta description, etc.).

Also, remember to include internal and external links whenever possible, since these are among the elements considered by Google to better reference your page in the SERPs.

3. Create a Google My Business listing

Launched in 2009, this free SEO service from Google allows business owners to better represent their businesses in search results. If creating a Google My Business listing doesn’t directly impact your SEO, you can showcase your strategic products in their own tab to gain visibility. You can also add clickable buttons Learn more to redirect users to the relevant product pages.

4. Offer varied content for your offers

Websites with varied content (blog articles, images, bulleted lists, videos, etc.) are valued by the search engine. To increase your chances of getting good referencing, consider including these elements on your product pages. For example, you can add blog articles or video tutorials.

Be careful, the added content must still have a link to your product, otherwise the Google robot may not understand your page’s interest and thus lower your SEO.

5. Use responsive design

In a world where more than 50% of searches are done on mobile devices, adapting your website to different screen resolutions is essential. To make these changes, use responsive design, an integration technique that automatically adjusts a web page to the screen size of the device being used. However, loading time can be slightly affected when using this technique. For this reason, you can also decide to develop a mobile website that replaces the desktop website for portrait screens.

Google knows how to spot sites that adapt and penalizes those that don’t. So consider setting up this system if you haven’t already.

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