5 top digital marketing trends for 2022
Digital marketing is rated stunning. In this article, we share 5 top marketing trends to keep an eye on in 2022
Every year, new digital marketing trends come into the limelight that can reshape the future of digital marketing.
Since the start of the 2021 pandemic and recession, the marketing world has not been disappointed. The digital marketing trends of 2022 will be among the most revolutionary.
Think of the small new social network TikTok that has taken Gen Z users by storm. Today, TikTok is one of the leading social media platforms that every business should hope to be able to promote their products on.
The future of finance is also changing with the rise and growing popularity of crypto and NFTs. Google also announced that it will phase out all third-party cookies by 2023. A lot of things are changing in technology and all of this is having a major impact on the digital marketing industry.
YoomWeb brings us some marketing trends to expect in the years to come.
1. Video Marketing
Video marketing is becoming an increasingly impressive part of digital marketing. According to statistics from Lemon Light, this is a trend that all companies using digital marketing should be aware of if they want to compete in the industry. Recent data from Lemon Light shows that at least 70% of customers have shared a brand’s video with others, and another 72% report that video marketing has improved their customer experience and conversion rates.
As we enter 2022, we expect the number of people using mobile phones to continue to increase.
Mobile traffic will also continue to increase, which means that video marketing and the use of online video editors will become more and more dominant.
At least 98% of marketers believe video will play an important role in digital marketing in the years to come.
2. The death of cookies
Google’s recent announcement that it will end cookie tracking by 2023 should be a wake-up call for digital marketers. This is a huge leap from one of the biggest search engines, and we should expect it to have an impact on how marketers employ various tactics to reach their target audience.
While digital marketers look for ways to track users across the web, there are already options for people to opt out of third-party tracking and cookies through the GDPR Directive.
3. Content will always be king
In digital marketing, content has long been king. This should remain the case as we enter 2022 as marketers are now more focused on quality content. There is tons of content out there, and what sets your content apart in 2022 is quality and simplicity.
Most internet users are more concerned about the uniqueness and quality of the content. If you want to make your website an authority in 2022, your main focus should be putting out great content for your audience.
You don’t have to post every day to keep your audience on the same page; All you have to do is make your content more inspirational and educational for your audience. It’s best to provide quality content to your audience less frequently, but make sure everything you offer is relevant, engaging, and informative.
4. Marketing Automation
Another marketing trend to keep an eye on in 2022 is marketing automation. In 2022, we should expect more data-driven marketing campaigns to be deployed across all industries.
Marketing automation will be on the agenda as it will help marketers spend less time on repetitive tasks by simply automating their workflows.
With marketing automation, marketers will now create their consumer profiles and maintain their sales funnel.
The one-size-fits-all approach is a thing of the past, and looking ahead to 2022, we expect marketers to start tailoring their marketing strategies, size, and content based on the audience they have at hand segment.
Nowadays customers are becoming more savvy and smarter. This means if you want your business to always stay ahead of them when they search for your products and services, you need to keep tracking what they see when they’re online. They need to know what type of articles they read, what videos they like to watch, and what type of social media posts they are more likely to read.
Customers are always looking for the right information to help them make the decision to buy your brand. If you want to build stronger relationships with your customers, it’s time to think about more conversational marketing automation.
5. Visual and voice search
In 2022, a voice-controlled assistant will continue to be a big seller. Voice search will change the way digital marketers do keyword research. Digital marketers will focus more on long-tail keywords when creating content for their target audience.
When creating content for your marketing campaign, you should choose keywords based on what most users are searching for in search engines. For example, Google has a People Also Ask feature that helps you find some of the most common searches to create content around.
When people use voice search, they are more likely to use long-tail keywords. Creating content around these long-tail keywords will simply increase your online visibility.
Another trend to watch is visual search, according to Jamal El Khaiat, founder of marketing agency Yoomweb. In 2022, users can simply upload an image to find more information about the uploaded image.
For example, a landmark image provides historical information. When a user uploads an image of a product, a search engine returns similar products and tells them where to buy those products.
The way digital marketers choose their marketing strategy is likely to change as we near the year 2022. As search engines get rid of cookies, marketers need to find other ways to follow in customers’ digital footsteps and find out what they like best while creating marketing content they can convert.
The consumer of 2022 will be more demanding, so businesses need to start adapting to new methods of digital advertising.