5 webinars on SEO, SEA, Social Media, Google Analytics 4…

CyberCité gives you an appointment for the Summer Digitale on June 16th: a day of webinars to prepare your future marketing actions from the start of the school year.

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1 day, 5 webinars and lots of tips and best practices! © CyberCity

5 webinars to improve your digital performance

Would you like to prepare for the start of the school year and think about your next marketing and digital campaigns? The CyberCité agency is organizing a conference day for this occasion! Led by experts from CyberCité, OnlySo and ITIS Commerce, the webinars will cover essential topics to consolidate your marketing strategies: SEO, SEA, social media, website redesign… Feedback and concrete cases will also enliven the conferences.

The CyberCité team invites you to meet on Thursday, June 16 from 10:30 a.m. to 4:30 p.m.!

The detailed program of the day

1. SEO/SEA Convergence: How to combine your strategies to maximize your performance and increase your visibility?

  • Theme : From now on, it’s important to think of your web marketing actions on a global scale, thanks to mastering the different levers to be used to combine organic and advertising visibility: search, shopping, display, YouTube, discovery… The experts will present examples of SEO measures/SEA to demonstrate the importance of convergence for the success of your strategy.
  • Speaker: Alban Renard, Head of Expertise – CyberCité, and Arnaud Mion, Senior SEA/Media Consultant – CyberCité
  • Schedule : from 10:30 a.m. to 11:15 a.m

Register for free

2. Master all aspects of your website redesign: from technical to SEO

  • Theme : Redesigning a website is an essential step and it is important to anticipate the risks in terms of SEO positions and traffic. The experts will explain the most important points you need to know for a smooth and successful redesign and give you specific examples to guide you.
  • Speaker: Hélène Domergue, Head of SEO/SEA Group – CyberCité, and DOMERGUE, Philippe Cavallini, Technical Director – ITS Commerce
  • Schedule : from 11:15 a.m. to 12:00 p.m

Register for free

3. Performance Max: What if we took stock of this new Google Ads product?

  • Theme : Discover Performance Max, Google’s new campaign type that gives access to the entire Google Ads inventory of the same campaign with a conversion objective. You’ll discover its benefits, how and when to use it, as well as the best practices you need to follow to create successful campaigns. In addition, the impact of Performance Max on other Google campaigns and the alert points to monitor are also discussed.
  • Speaker: Emily Cerisier, SEA/Senior Media Consultant – CyberCité
  • Schedule : from 2:00 p.m. to 2:45 p.m

Register for free

4. The new Google Analytics 4: From theory to practice, including migration

  • Theme : Last March, Google announced the end of Universal Analytics in favor of its new version, Google Analytics 4. During this conference, you will learn about the main contributions of this new interface, the new reports available, as well as the issues related to data (new survey methods, new KPIs, etc.).
  • Speaker: Cédric Sonrel, Head of Data Analysis Department – ​​CyberCité
  • Schedule : from 2:45 p.m. to 3:30 p.m

Register for free

5. The importance of ethical and more transparent influence in your social media strategy

  • Theme : The influencer market continues to grow and consumers are increasingly suspicious of hidden partnerships, questionable intentions and false messages. Brands must now turn to ethical and transparent influence to regain the trust of internet users, differentiate themselves from the competition and amplify their messages. Overview of expectations and best practices to optimize your social media strategy through positive influence.
  • Speaker: Margot Henry, Social Media & Influencer Strategist – OnlySo
  • Schedule : from 3:30 p.m. to 4:15 p.m

Register for free

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