Ahrefs Releases Yep, Its Competitor Search Engine From Google And Bing – SEO & Engine News

Announced a few weeks ago, here’s Yep, the Ahrefs search engine, a direct competitor to Google, Bing, and more recently, Brave. And it seems pretty well born while waiting to see how it develops…

Ahrefs announced it in early April: it would soon unveil a new search engine it had been working on since 2019. Well, it was done, since said machine bore the name Yes indeedhas just been released (on a non-neutral date, as rumors of a new Apple search engine have been circulating for a few days)!

It comes in the form of the classic sober home page on a white background, with just one search form, plus some links to learn more about the engine and 2 choices: “All” for all results and “News” for what’s new:

Homepage of Yep, Ahrefs’ search engine. Source: Abundance

The SERP is simple, clear, with no results of the PAA, Onebox, Knowledge Graph or any other kind (yet) (apart from sometimes hints in the right sidebar), but some results have sitelinks (page links). We’re not used to seeing such simple SERPs anymore, it has to be said. But given the first queries we tested, the relevance seems pretty good, even in French (although the interface isn’t yet available in Molière’s language), and even if the engine certainly needs a bit of a break-in before it’s full performance as shown in the screenshot below. On the other hand, it seemed pretty slow to us.

Results page from Yep, Ahrefs’ search engine. Source: Abundance

Yep uses the data collected by his robot AhrefsBot (which has been searching the Internet since 2010) to build its own web index and search engine. In the near future the tool will switch to another robot with the name YepBot. Yep’s search index is updated every 15-30 minutes. Every day, the company adds 30 million websites and removes 20 million. The data center in Singapore is powered by approximately 1,000 servers that store and process 100 petabytes of web data (web pages, links and indexes). Each server uses at least 2 x 100GB connections.Ahrefs plans to open a data center in the US before the end of the year.

Regarding the collection of personal data, according to Dmytro Gerasymenko, its CEO, Yep is on the cutting edge when it comes to this type of data: “ We store some search data, but never in a way that can identify individuals. For example, we track how many times a word is searched for and the position of the link that gets the most clicks. However, we will not create your profile for targeted advertising purposes. »

In addition, the novelty at Yep’s level is that he wants to use a 90/10 profit sharing business model, with 90% of ad revenue paid directly to content creators. But without saying how it will be implemented. let’s wait and see So on this level…

Yep therefore presents itself with its own search technology as an alternative to Google or Bing. In this sense, it can be compared much more to Brave than to DuckDuckGo or other Ecosia, which in turn are more metasearch engines that mainly use the technology of Seek from Bing.

So, welcome to the small world of search engines, and good luck in an area where user habits are often firmly entrenched. But the alternative is always a good thing…

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