Develop your employability in the luxury sector thanks to digital skills

The advent of digitization has completely changed the world of commerce. For companies, especially in the luxury sector, new tools and technological solutions are transforming the customer relationship, the experience offered and the management of brand image. On Wednesday, May 11, 2022 at 12:30 p.m., EFAP, the School of New Communication Professions, invites you to an online information event. You will find that digital skills are more important than ever to advance in this selective sector.

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Marketing and communication, central elements in the Luxury segment

The luxury industry has long been labeled a digital laggard. For brands, the health crisis was an opportunity to accelerate this change. Houses like Cartier and Montblanc, for example, have entered e-commerce. For its part, Dior preferred to work with a start-up to arm itself with augmented reality capabilities. These innovations must make it possible to meet the needs of their reduced clientele. The aim of the strategies introduced is therefore not the sale of an article, but an experience in itself. The latter must be constantly enriched.

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Luxury houses are aware that communication and marketing play a major role. They therefore want to surround themselves with employees who are proficient in both disciplines and able to support them in their digital transformation while maintaining a “customer-centric” approach. During the presentation of the EFAP and Hub Institute training courses, you will learn more about the importance of digital skills to make a name for yourself in this field.

Here are the highlights of the webinar taking place on Wednesday, May 11th:

  • Understand how Covid-19 has shifted the entire sector to the next economy;
  • Identify the Essential Business Skills in Marketing/Com for Luxury Companies;
  • How to develop the essential soft skills in this sector;
  • Understand the importance of personal branding in the pursuit of your professional project.

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Develop digital skills

To address all of these topics, two experts will speak during this web conference: Vincent Montet, Founder and Director of DMB MBAs and Vice President of Association de l’Économie Numérique (ACSEL) and Marta Marcheva, Co-Director of Luxury MBA DMB and Director of Luxury Communication MBA at EFAP.

The two speakers will present the program of the Specialized MBA Digital Marketing, Business – Luxury, a leading MBA in the field of digital transformation, in detail. If you are interested, you can register for the next school year from October 2022.

As you will discover in this webinar, this MBA will provide you with advanced skills in digital project management, digital marketing and communication, and data. During this event you can ask all your questions about these topics and the training.

This web conference is an opportunity to learn about the essential skills to become a player in the digital transformation of the luxury industry. The speakers will explain how the EFAP MBA can play a role in the rest of your career, whether you are a student or a professional. To learn more about how you can improve your employability, don’t forget to subscribe.

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