How can you innovate in your digital marketing plan?

Most of you probably already know that digital content marketing is the dominant sales strategy these days. However, we know that there are so many tools to diversify a marketing strategy that we may not use some of them simply for lack of knowledge or time. For this reason, in this post we are going to tell you how to make the most of the famous webinars to renew your sales strategy and get more customers…

What is a webinar?

Let’s start with the basics. Webinar comes from Web + Seminar, which, apart from the redundancy, is a webinar or video conference broadcast live as audiovisual content on a specific platform. It provides information on a specific topic and seeks interaction with the audience.

This content is typically 1-2 hours long and features a subject matter expert explaining a topic.

It can be free or paid, but in this case we try to generate leads or potential customers. Ideally, we offer free webinars to showcase specific benefits or features of the products or services we offer.

Webinars are usually live streamed, but it’s best to record them and upload them to the company’s website so they’re available to users who may have missed them but might be interested in their content.

Source: Freepik

What are the advantages of using webinars?

Webinars bring originality and professionalism to the digital marketing strategy. Here are some of the main benefits they can bring you if you decide to use them:

  • This is another marketing strategy that will allow you to generate quality content and amplify the other tools you are already using to get more leads;
  • It’s an effective and original tool to explain concepts that are difficult to explain on a website or on social networks;
  • This allows you to be recognized as an expert in the field you are dealing with because you are showing an aspect of your product through professionals;
  • First of all, you attract a lot of interested parties because you have to register in order to be able to take part in a webinar. This will give you a prospect base for your product that you can convert into future customers;
  • They encourage user engagement as they can interact and ask questions live during your webinar. This allows you to win users’ trust more directly;
  • This generated engagement allows you to offer new webinars and have already interested customers who are sure to attend and invite their contacts.
  • In addition to broadcasting live, you have the option of publishing it on your website so that it can be seen by more users and get even more interactions, and the video can be shared by users who were present during the broadcast. This will enrich your networks or blog and make it more interesting for visitors;
  • The low price is an advantage that cannot be neglected. You just need a little time to plan the conference well and promote it as well as possible because there are good free tools to run webinars.

Basic tips for starting a webinar strategy

In this post, we mainly focus on free webinars aimed at presenting a product or highlighting certain advantages of our services to attract new customers. Here are some tips to keep in mind when developing a webinar strategy:

  • Be clear about the content you will be presenting and the audience it will be aimed at;
  • Find a trusted professional or speaker who is very familiar with the topic you will be addressing and whose way of communicating is attuned to your audience;
  • Make sure the content is really useful and of high quality, because that way you will get a positive result from the audience. You can add graphics and presentations to make it more didactic;
  • Give your webinar the widest possible dissemination through all your social networks, possibly with paid advertising, by mailing, in collaboration with influencers, by announcing it on your website, among other things;
  • Communicate very clearly the date and time when the webinar will take place. Also, set a registration period for the seminar and try to make it as broad as possible to spread the webinar as widely as possible and ensure its success.
  • Offer attendees perks like product discounts or, why not, a live raffle;
  • During the webinar, try to encourage audience participation by asking questions through chat, because that is the idea of ​​this tool: that there is an interaction with users;
  • Finally, don’t forget to promote the product you’re trying to sell, either with a link or by letting the audience know you’re emailing them the information. Also let him know if a next presentation is already planned.

Which tools can be used to create a webinar?

Once we are clear about the content and key concepts that we will share to make our webinar a success, we must not forget the digital tools that we will use to create a webinar.

To do this, we need an online platform that allows interaction with users to disseminate the content. The possibilities are diverse and range from free providers to paid platforms.

First we will mention youtubewhich, in addition to being free, has a wide range of choices, since today most smartphones have the application downloaded and it is very easy to access it from a computer. youtube allows you to broadcast live and provides the ability to chat live, ask questions, as well as record the broadcast and then share it on your networks.

Another option, albeit a bit more informal, is Instagram Live, which allows you to ask questions live and even interact with the public cameras.

For those looking for a much more professional platform, you can opt for GoToMeeting or GotoWebinar, two paid platforms but specialized and with many more features for a perfect webinar. They also have related functions such as sending mailings and payment systems for participants.

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There are also options like the Zoom or Google Meet platforms, which are free and easy to use but have a participant limit of 100 and, in the case of Zoom, an exposure limit of 40 minutes. If these limits suit you, these are good options to start with.

There are many other platforms, including popular ones like Anymeeting, WebinarJam, and ZipCast, all of which are paid but have different features so you can choose what best suits your needs.



The tools that digital marketing gives us are very diverse and it’s up to us to make the most of them to attract quality prospects and potential customers who form a strong bond with our brand.

Webinars share many advantages with other inbound marketing strategies. But by positioning you as an expert on a topic, they put you in a privileged position over the competition.

With very little investment, you can get in direct contact with your audience in an interactive way, provide them with quality content and learn from their needs and doubts, making it a unique and essential strategy in terms of marketing content.

About the author

Luciana Sanchez : Member of the and team

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