How is GPT-3 revolutionizing content marketing with AI? — Yubi Geek
GPT-3 is one of the great advances in artificial intelligence. Its potential presents an interesting opportunity for content marketers.
Artificial intelligence (AI) has made its way into the world of writing and content creation. The company OpenAI has actually developed an autoregressive language model with 175 billion parameters called GPT-3. This is powerful technology that will change the way content is produced for the general public. Find out how GPT-3 AI could change the content marketing landscape.
What is GPT3?
GPT-3 is short for Generative Pretrained Transformer 3, where the number 3 refers to the third generation. It is a linguistic prediction tool that generates any type of text thanks to its pre-trained linguistic algorithm. the content marketing is one of the domains affected by GPT-3.
This technology has all the necessary data to do its job. She can generate anything that has a linguistic structure almost as well as a normal writer. She can summarize long texts, translate them into several languages and create blogs. In addition, GPT-3 allowsWrite function code from English input.
Rather than focusing specifically on the meaning of a word, this technology looks at the context and analyzes the meaning of the entire text.
Read on to learn how GPT-3 AI could disrupt content marketing.
How will GPT-3 change copywriting and content marketing?
Keeping up is one of the biggest challenges for any content marketer. In fact, the volume of content produced and published online is almost 2.5 trillion bytes of data. In such a context, AI-based content platforms have a great advantage. You can create content virtually as needed. GPT-3 was touted as a tool that surpassed anything that existed in terms of human-like language and text generation.
It allows create content much faster and authors will have more time to work on other projects. Companies can use it to meet their marketing needs in a timely and cost-effective manner.
Ability to create high-quality short-form content
GPT-3 has excellent short content creation skills. Including product descriptions, captions and posts on social media or a publishing page. This technology offers a Low value but high quality content. In addition, GPT-3 helps automate the creation of short content. In this way, companies save time and money.
Although not as good as for short text, GPT-3 can also produce long content. With his language prediction algorithm, This tool identifies the correct word based on those previously written. The semantic analysis of GPT-3 is really impressive.
Writing personalized articles
Finally, writing marketing content that targets more than one audience is another use case for GPT-3. By targeting different buyer personas, it becomes possible to quickly create an infinite number of variations to suit needs.
AI-powered content platforms can avoid putting a lot of effort into creating small blocks of text as part of a digital marketing strategy.
The future of content marketing with GPT-3
The question now is whether GPT-3 technology can replace copywriters in content marketing. In fact, AI-driven platforms will be very useful for content ideation. They also save time by automating the writing process.
However, it should be noted that the content is automatically generated by these platforms still requires human supervision. Indeed, copywriting always needs a human touch to tell compelling stories and capture the imagination of the target audience.
It must therefore be concluded that although GPT-3, this tool makes the copywriting process easier for marketers will not replace the editors in the foreseeable future.
We are still a long way from artificial intelligence that does everything like humans. Still, anything remains possible in the future as technology improves, even if that future isn’t for tomorrow yet. So the editors can breathe a sigh of relief a little longer.