List your Shopify store on Google
SEO on Shopify is no small thing. Still, today Shopify is the most used content management system (CMS) for building e-commerce websites in France and the United States. It’s important to think of Shopify as a full-fledged CMS that you can independently educate yourself on. That’s why today we’re going to answer a problem known to e-merchants:
- How do I reference my online store hosted on Shopify?
To answer this, it is necessary to look at SEO as a whole. Referencing a page means collaborating on 3 pillars:
- The content
- The technique
Content on Shopify
You should know that Google’s SEO criteria have never been officially announced. However due to testing (and logically) SEOs have come to the conclusion that one of the key characteristics of a well-referenced page comes from the semantic quality of its content.
It’s therefore imperative to write content that really helps (and therefore adds real value) to your site visitors. It’s also important to make maximum use of the semantic field of the word you’re trying to position.
In summary, good SEO content can be summed up in two points:
- Create real value for the reader;
- Make the most of the semantics of your target query.
So here we will see how to find the right keywords to include in your page.
Find your keywords
The first step to referencing your online store is to find the keywords you want to position yourself with.
To do this, follow this 2-step plan of action:
- First, write the keywords that come to mind for your niche in an Excel file. This can be, for example, the name of your products or the topics of your market.
- Second, use SEMRUSH or Ubersuggest to find keywords with high search volume and relatively low competition. You will get a table similar to the following:
|keyword||search volume||keyword difficulty|
|LARGE FORMAT PRINT||1.3K||31%|
The challenge will be to find the keywords with the maximum search volume and the lowest possible keyword difficulty. The search volume / keyword difficulty ratio depends on your market.
Integrate your keywords into your Shopify store
Now that you’ve found the most relevant keywords to position on your website, let’s look at how best to integrate them into your Shopify store.
There are three different ways to embed content in your Shopify store.
- First, you can integrate content about your offers into your Shopify store.
- Second, through blog posts. This is the easiest way to get listed on Google as it allows you to integrate high value content. However, it’s less effective at creating conversions and sales than, say, on a product sheet.
- Third, by going through your Shopify store’s Lambda pages (e.g. your homepage, contact, FAQ, who we are, etc.)
Onsite SEO on Shopify
Now that you know how to integrate your content into your Shopify store, it’s time to use Google tags to optimize your natural referencing of your keywords.
You have to understand that the pages of your website are referenced by robots (the algorithm). So it’s important to use the right tags to make it easier for them to read these pages.
1- Hn tags (title)
It’s possible to explain to Google that certain titles are more important to consider than the rest of your content. To do this, you can use the title tags to prioritize your page by including title, subtitle, subtitle…
The H1 title is the main title of your page. There can only be one per side. The keywords chosen in this H1 title are given special consideration when referencing your page in search engines.
You then need to use the H2, H3 tags to incorporate the keywords of the lexical field of the keyword inserted in your H1 title. As a reminder, use SEMrush or Ubersuggest to find keywords with high search volume and relatively low competition.
2- The strong label
The Strong tag on Shopify allows you to bold the keywords of your various paragraphs.
Clicking the bold icon makes your text visually bold, but at the code level you also have one -Tag placed around the selected keyword.
That tag indicates to Google that this keyword is relevant and should therefore be considered when linking to the page.
3- Internal Linking
Internal linking is the equivalent of creating links to other pages on your site. This shows the algorithm that you are addressing all the topics of a topic on your website and therefore bring a lot of value.
4- Metadata and URLs
You can find the metadata at the bottom of the side panels of your Shopify back office. If you click on “Change the site’s natural referencing” you will get access to the following inset:
The page title is the clickable blue link on a Google search page. The meta description is the short snippet under the blue link that describes the landing page.
The metadata (title and description) has two purposes:
- First they have to click, because this is how your website will appear in search engines.
- Second, they link to your page using the keywords contained in the title tag and meta description.
The URL is also taken into account by the Google algorithm. We recommend that you write both metadata that triggers the click and the keywords you want to position your Shopify page on.
5- The ALT tag
The alternative text tag uses words to describe what’s on one of your images. So use a keyword strategy to position your image on Google using the keywords that best describe it. To edit an image’s alt tag on Shopify, click an image from your back office, then click Edit Alt Text. You have access to this section:
In this section, add one or more keywords that you want your image to rank for in search results.
Shopify remains the reference among ecommerce platforms due to its disconcerting lightness. However, appropriate training is required in order to be able to reference one’s online shop in search engines.
We therefore recommend that you customize your ON PAGE tags and semantics as much as possible.
Here is the full list of customizable tags:
- Hn beacon
- The meta description tag
- The meta title tag
- ALT tags
(Image credit: istock)