Marketing Salaries in France


Marketing Salaries in France

The field of marketing and digital marketing is one of the professions that currently offers many job opportunities. And some jobs in this field pay very well, especially for specialized profiles.

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In fact, this sector has been relatively spared from the health crisis. On the contrary, it has contributed to the growth of marketing activities and at the same time wage dynamics.

Profiles combining technical and commercial skills are preferred

According to a recent study on the evolution of remuneration in France, some jobs in the marketing sector will benefit from a salary increase this year. This increase particularly affects profiles combining technical and commercial skills, as well as digital marketing professionals.

This list includes, among other things:

– the sales engineer;

– the business developer;

– the UX designer;

– the Chief Digital Officer;

– the brand content manager;

– Etc.

However, this does not mean that the other professions in the industry are outperformed. In addition, some marketers are among the highest paid professionals in France. These are the Brand Manager, the Customer Relationship Manager, the Marketing Product Manager and the Marketing Assistant.

How much do marketers make?

– The brand manager

A brand manager, also known as a brand manager, is someone responsible for promoting a product or service.

To do this, he must implement a brand development strategy and design marketing action plans.

A beginner profile earns around 3,500 euros gross per month. In contrast, a senior profile with ten years of experience earns an average of 4,500 euros per month.

– Director of Customer Relations

The Customer Relationship Manager, in charge of overseeing the customer portfolio, consists primarily of meeting the needs and expectations of customers (individuals and professionals). In addition, he is responsible for proposing to them the new offers of the company.

Anyone who starts in this position will receive an average gross monthly salary of EUR 4,150. The most experienced profiles can earn up to 6,500 euros.

– Product Manager Marketing

The Marketing Product Manager is responsible for overseeing a product’s life cycle from design to commercialization, anticipating customers’ needs based on market research reports.

But his role doesn’t stop there, he must also set up a communication plan to promote sales and adapt this plan according to the results achieved.

Young graduates receive a gross monthly salary of 2,500 to 3,000 euros. The gross monthly salary for experienced professionals can be between 4,000 and 4,500 euros.

– The marketing assistant

The marketing assistant takes part in all communication and marketing activities in the company: organizing events and trips for team members, creating product catalogues, regularly monitoring production, orders and deliveries, conducting market studies and monitoring analysis, etc.

The gross monthly salary of a career entry assistant varies between 1,600 and 2,900 euros.

For experienced profiles, this is between 2,500 and 3,500 euros gross per month, depending on the size of the company.

Salary portage marketing professions

Some marketers choose to work as independent consultants. Wage portage can prove to be an interesting option in this case, since this status allows you to maintain your autonomy and benefit from the advantages of traditional employment (CDI or CDD contract, monthly salaries, unemployment benefits, paid holidays, pensions, mutual insurance. ..).

The monthly salary of a transferred consultant depends on various parameters: turnover achieved, management fees charged by the transferring company and professional fees. Its net compensation accounts for approximately 50% of the fees billed to clients according to this payroll portage simulation tool.

Specifically, management fees, social security contributions and business liability insurance are deducted from his gross salary. On the other hand, the declared operating costs can be reimbursed up to 30%.

Note that the umbrella company is obligated to pay him his monthly salary even if the customers haven’t paid the bills yet.

In this case, the amount of the salary is calculated on the basis of the minimum hourly rate specified in his employment contract and in proportion to the hours worked.

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