Master communication and digital marketing thanks to Comundi’s specialized training

With the advent of digitization, all professions and industries have changed. It is now at the heart of the strategies of any business looking to increase its visibility, expand its audience across multiple channels, and grow its sales. To achieve these goals, professionals must get a handle on all the cogs.

To help them acquire new skills, Comundi, a specialist in professional training for 35 years, joined forces with the Université Paris Dauphine-PSL in 2010 to jointly design and certify the Marketing and Digital Communication course. It lasts 10 days, is CPF enabled and updated every year.

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In addition to being included in the specific register of France Competence (sheet RS5598), the certification obtained at the end of the cycle (subject to passing the assessments) entitles you to an equivalent of 3 teaching units of the Master Marketing & Strategy from the University of Paris-Dauphine (RNCP- File 34551) to be used as part of a possible validation of the acquired experience (UAE). These 3 ECTS are: Digital Advertising, Social Media and E-Reputation and Digital Editorial Strategy.

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Develop multiple skills

This cycle provides an overview of the latest digital techniques and applications. The idea is to understand how to create an effective online strategy and action plan, successfully coordinate and launch digital projects, hire and challenge agencies and digital experts in France and abroad, measure and optimize the efficiency of your digital devices. Several professionals have already attended this training, including Anne-Sophie Blanchard Chautard, Communication Project Manager. “This cycle is very interesting and should be a must for every communications and marketing manager. We clearly see the challenge of digital transformation,” she testifies.

Both online and on-site, the “Digital Marketing and Communication” training cycle enables participants to understand the new digital possibilities and to familiarize themselves with disciplines such as CX and UX design, brand content, social media or data marketing. The training covers all digital levers that companies use today.

It is led by specialists in the field, such as Bruno Valette, Global Head of Data Intelligence at Christian Dior Couture, Pierre Bizollon, President of the digital strategy agency Linkingbrand, or Mélanie Hossler, communications and social media consultant and founder of Mioche Studio , specialist in creating social media. Different and complementary profiles that share their expertise and experience.

The training is divided into six thematic modules

This training cycle is divided into six modules that allow you to learn the best practices for creating a good action plan. First, the participants discover marketing and digital communication as a whole. You will learn how to build a differentiating and effective digital marketing and communications strategy. You will also become familiar with performance management and new organizational and working methods.

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The second module deals with Customer/User Experience (CX/UX). The goal is to teach professionals how to design powerful, user-centric websites. This is particularly useful for providing the experience expected by the target and optimizing the performance of their website. To give them a global view, editorial content management is also examined, specifically SEO writing.

With the third lesson, participants will delve into the social media landscape and influence strategies. You will be able to understand how these platforms work and define a strategy for listening and then speaking on social media. As the pandemic has highlighted the importance of crisis management, they also have the opportunity to learn more about this topic.

The fourth module looks at paid media to master the acquisition levers in the brand’s digital ecosystem. Pascal Malotti will train them in levers that are sometimes perceived as complex, such as: B. affiliation, search engine marketing, marketing automation, or even the programmatic ecosystem.

The fifth module helps participants to better understand marketing in the data age. Bruno Valette will explain the data collection and analysis processes, omnichannel engagement and performance measurement. Finally, the last part of the course consists of putting into practice the knowledge acquired in the different modules.

Comundi’s Marketing and Digital Communication training cycle allows professionals to develop a global vision of the new digital challenges and to update their skills. Two prerequisites are required to enter: a Bac+5 or Bac+2 with 5 years of experience and a current or future project related to marketing or digital communications.

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