Mastering digital marketing is now essential

Do you want to advance your career in digital marketing in 2022? LinkedIn has shared fresh insights into the most in-demand digital marketing skills…

Digital marketing: the incredible transformation of the job market

For many people, the Covid-19 pandemic has changed where and how we work. The adoption of digital collaboration tools is widespread. As some sectors of the economy slowed down at the onset of Covid, many business owners got creative and started their own businesses.

Two of the most in-demand jobs, both now and in the future, are project managers, ranked #5 in LinkedIn’s global job posting data for Q3 2021. Digital marketers are close behind at number 6.

A study published by the Project Management Institute (PMI) shows that by 2030, 25 million new project managers will be needed worldwide to organize, plan and monitor the implementation of a project. In other words, 2.3 million new project managers are needed every year just to keep up with the high demand.

As the pandemic has pushed more and more people to shop and work online, the demand for marketers who are savvy with the latest digital technologies has continued to increase. According to LinkedIn, Digital Marketing Specialist and Digital Marketing Manager are among the four most in-demand jobs in marketing.

In this context, LinkedIn is a powerful tool for building professional relationships and attract a large number of recruiters. Hiring professionals from every industry use LinkedIn to find new talent, including digital marketers.

If you’re looking to grow your brand and digital marketing skills, a strong presence on LinkedIn is a must. When used properly, this social network can be a source of new opportunities for professionals looking for new roles.

Based on this information, his job offers and his activity LinkedIn claims that half of the top 10 jobs posted on the social network are in the digital or media field.

LinkedIn explained in its blog:

“While the pandemic has accelerated our industry’s transition to all-virtual, it has also accelerated demand for marketers in digital roles. Digital marketers are the most in-demand, while the media coordinator role is growing the fastest. »

LinkedIn reports that while the term “digital marketing” is in high demand, many elements are often overlooked.

“While many marketers present themselves as digital marketers, recruiters are currently struggling to find marketers with skills in digital strategy, omniture, link building, search advertising, and off-page SEO. »

So it makes sense to improve in more specific areas or make them more prominent on your profile. This increases the chances of covering the specific market need for know-how.

For this purpose, LinkedIn suggests using various LinkedIn Learning courses to improve and develop your skills.

“You can find a library of courses designed to improve your digital marketing skills at LinkedIn Learning. Digital marketing courses like SEO Foundations and Digital Marketing Trends are among the most popular LinkedIn Learning courses for marketers.

Sources: LinkedIn, Bizjournals

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