SEO: How to optimize your budget?

SEO: How to optimize your budget?

Most good SEO tools offer subscriptions around $100 per month, with the exception of Ubersuggest, which is cheaper. But even when limited to what is absolutely necessary, the sums spent can quickly become significant. There’s a perfectly legal way to get by with lower costs: group buying SEO.

These are mutual online services: the Internet user pays a subscription to a platform and, thanks to this platform, has access to the most known and recognized tools. Instead of paying 100 euros for one tool, he pays 40 euros to have access to ten quality tools.

The Benefits of Group Buying SEO

The first, of course, is the cost. Pay 40 euros to get access to Moz, Ahrefs, SEMrush, Envato, Twenty20, Article Forge, etc. is ridiculous considering the individual cost of these tools. Another advantage is that they can be tested. In fact, many SEO tools do not have a free trial formula that allows the user to get an idea.

There are two main families of group buy SEO: service providers who offer subscription plans with packages already configured, ready to use or almost ready to use, and sellers who offer discounted prices for each service. The customer can choose what is the most economical for him: an all-inclusive formula or an à la carte formula.

From the moment you think you have the benefit of more than 30% of the services included in the all-in-one packages, it can be more advantageous to use them.

Don’t hide the points

As attractive as using Group Buy SEO is, there are certain downsides that should not be overlooked. Whoever says mutual services says shared access. You will never be alone on the services used. Other users have access to the various information you provide.

So if you use Ahrefs for keyword research or site audit, other people will see your audit. You should not resort to this type of offer if you want to maintain a certain degree of confidentiality. Your best bet is to clear your searches, queries, etc.

As in all groups, some users are well-mannered and others are not. Therefore, you risk running into restricted access because one or more other users have literally wasted the available resources.

Reserved for text content

Most providers ask you to install a browser extension, which is an ID cookie. Unfortunately, it happens that the session has expired and you lose your access. Therefore, you should never use Group Buy SEO to create graphics or videos. Unlike creating written content, which can be done in minutes, anything graphic or video-related takes time and templates are often used. If you lose your access, you lose your job.

Technical detail: Most sellers have a zero-tolerance policy on account sharing. If you use a specific machine, you cannot use any other. Note that some extensions that you are asked to install in order to access the various services may interfere with your browsing experience on Chrome.

Finally, it happens that the seller forgets to renew his own accounts. Consequence: You lose yours with it.

Explanation of the system and practical advice

How can sellers offer you attractive prices for these tools? Most tools have premium plans with unlimited access at very high prices. Providers buy subscriptions and, so to speak, sell the access to other customers bit by bit.

If you decide to use SEO group buying to optimize your budget, here are some tips to follow:

  • First, use a PayPal account or a credit card that is only meant for this. This way your bank account will not be emptied in the event of a disruption.
  • Open your own e-mail inbox under any pseudonym. When it comes to computer security, it doesn’t mean you’ve got the best.
  • Always save or export your work and delete it from the tool you are using. For example, if you used a content generator to create an article, save it as text, then delete it from the workspace and trash.
  • Expect the service to be temporarily unavailable. It’s part of the game! Obviously, this will always happen at the worst possible moment.
  • If you use a tool very frequently, need quiet access to it, or need privacy, consider paying for your own subscription.
  • Because you’ll be prompted to install a browser extension, usually for Chrome, only create a profile for it if it’s your regular browser.

In summary, SEO group buys are great when you need temporary access to do a quick SEO audit or gain access to resources. It’s a good idea to optimize your budget, but relying solely on it can be dangerous for your business.

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