SEO: Low intensity keywords, an effective strategy

SEO: Low intensity keywords, an effective strategy

Keyword Intensity

There are two approaches to writing on the web. The first is to ignore SEO, which means writing for yourself and a few readers. The second is based on building an audience. Therefore, there is no secret, you must learn to write for the web and target its content. How do you ? You have two tools at your disposal: Ahrefs and Ubersuggest, the first of which, while more complete, is also much more expensive than the second.

Ubersuggest is a very comprehensive SEO tool that allows you to analyze keywords, see what the competition is doing with those specific keywords, and give you ideas for additional keywords.

  • Downloads: 18
  • Release Date : 05/02/2022
  • Author : Neil Patel Digital
  • License : demonstration
  • Categories:
  • Operating system : Google Chrome extension – online service All internet browsers

Imagine a website that talks about cooking recipes. For example pastries.

It will be difficult to rank in the first search results and base everything on the “Tatin Pie” keyword. The difficulty advertised by Ubersuggest is 75/100, which means the keyword is very competitive. Should we drop the tarte tatin topic?

Instead of looking for very competitive keywords, we will look for those where there is no competition. Mechanically, since it’s less sought after, there’s less competition and it’s a lot easier to rank quickly with this type of content. Also in Ubersuggest you can get questions about Tarte Tatin and use them to create content.

The effectiveness of the technique

The experiment was conducted with a tourism website. The main keyword served as the topic. But the content was written almost entirely based on low-intensity keywords.

The content using these three keywords was written on January 17, 2022 and ranked in Google’s top results within a week. The method works to be well referenced. But she has a setback.

Calibrating your content to only target low-intensity keywords can guarantee a pretty high overall SEO position. But that means doing quantity. In fact, according to the Google Console, the content used in the demo above only generated two clicks and 136 impressions.

If we look at the content stats, it has gotten 279 games since its launch, which is very modest. Ideally, we should use low-intensity keywords on a specific topic, create targeted content and mix them up. If we take the example of the tarte tatin with fennel, we will address this keyword, but also the other keywords related to it.

One shot or two shot strategy?

Some website builders have all had success targeting low-intensity keywords. They researched very general keywords, isolated all low-intensity keywords, created the content for the channel, and put it online. The results were promising, if not to say inspiring. However, this implies a large amount of content. They didn’t rely on backlinks or social media shares to differentiate themselves.

This strategy is valid if you are able to publish about a hundred pieces of content per day, each about 1,400 words. It works even if you’re not in a hurry.

In fact, if you work on a niche site, good referencing and therefore good profitability of ad management can take a few months. So expect a little bit of frustration, but after six months the effort begins to pay off.

Nothing prevents taking this writing strategy and supplementing it with a mother-child strategy or social cues.

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