SEO salary in France

Here you can find the first parts of our survey, which was carried out in cooperation with the agency WAM:

The remuneration of SEOs in France in 2021

According to our data, the average salary of SEOs with permanent contracts in 2021 is 35,322 euros (all salaries we give are gross annual salaries) with a median of 33,000 euros (50% of the respondents earn less and 50% earn more). ).

Compensation based on experience

Unsurprisingly, we see very strong salary differences depending on professional experience. For SEOs with 1 year or less experience, the median salary is $29,000. With 2 to 5 years of professional experience, the average salary is 31,700 euros, with 6 to 10 years it is 38,900 euros. For senior profiles with a lot of experience and more responsibility, the remuneration is even more attractive. With 11+ years of experience, the average salary is 45,600 euros.

In the end, what matters is not so much the number of years of SEO experience, but what the candidate is able to do with today’s problems.

Mathieu Doubey – SEO & Data Team Manager at Agence WAM.

The salary of SEOs in agencies and at the advertiser

The average salary for advertisers is EUR 35,700 compared to EUR 33,600 for generalist agencies. These are the specialized SEO agencies that pay the best with an average salary of 37,700 euros. However, this number needs to be put into perspective: the profiles in SEO agencies are often more experienced, and the compensation mechanically follows the level of experience.

Strong differences Paris / province and men / women

As always in France, Parisian wages are well above regional wages. SEOs are no exception to the rule, with an average salary of €42,200 in Paris compared to €33,000 in the province.

There are also clear differences in remuneration in Paris depending on the type of employer. The average salary for the recruiter in Paris is 41,000 euros. With a generalist agency it is 44,000 euros, with a specialized SEO agency 46,000 euros.

Of course, experience also plays a role in remuneration. The average Paris salary for a junior with 1 year or less experience is €33,500. With 2 to 5 years of professional experience, the average salary is 39,000 euros. With 6 to 10 years of experience, the average salary is 45,500 euros, for profiles with more than 11 years of experience 51,600 euros.

Gender inequalities are also present. Nationwide, men earn an average of 38,260 euros and women 31,800 euros. This observation is also confirmed in Paris with an average salary of 36,500 euros for a woman compared to 46,000 euros for a man.

The daily rate and media approach of freelancers

Among our freelance respondents, only 29% charge less than €300 per day. 36% charge between €300 and €500 per day, 21.5% between €500 and €700. They are 7% to charge €700 to €800 per day and 4.5% from €800 to €1,000. 2% of freelance respondents even charge more than €1,500 per day. The average daily rate of the freelancers we surveyed is €450.

As for employees, freelancers have a salary that often correlates to their level of experience. With 1 year or less experience, the average daily rate is 285 euros. With 2 to 5 years of experience it is 410 euros, with 6 to 10 years of experience 550 euros. For experienced profiles with more than 10 years of experience it is 610 euros.

Methodology: Online survey by BDM from November 25th to December 21st
2021, with 403 working SEOs her job in France.

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