SEO: traffic acquisition, tried everything?

SEO: traffic acquisition, tried everything?

A website is a showcase for the business that manages it. As in the real world, it needs passages to exist. But unlike in the physical world, you can artificially create traffic. Just buy it or create it yourself.

The reasons for buying traffic

There’s an urban legend in the SEO world that needs debunking. Traffic is not a crucial criterion for linking a website. So why buy traffic or drive fake traffic to a website? One of the most obvious reasons is the bias in advertising revenue statistics.

In fact, the major advertising agencies require high traffic, backed by Google Analytics records, before accepting any website as a medium. Other statistical analysis tools such as Matomo (formerly Piwik) are not accepted. Internet users are therefore tempted to buy traffic to view nice statistics.

Similarly, some have bought or generated traffic for their already monetized website. The goal was to increase sales, either by showing ads or by clicks. In both of the cases described, it is a financial goal.

If buying traffic doesn’t make sense to improve its referencing directly, some see an interest in manipulating their SERPs (Search Engine Result Pages). The initial postulate is: a person wants to improve their positioning in search results when an internet user searches for a keyword or phrase. Therefore, it tells the software or platform to go to Google, search for the keyword in question and click on the link. After a certain number of clicks – the exact number is unclear – Google considers the link to be more relevant and improves the positioning of the page.

Finally, traffic spoofing on website sales pages like Flippa may be of interest. On the latter, sellers can integrate Google Analytics claims to confirm that the product is generating traffic, encourage them to buy, and then monetize it. Again, Google Analytics takes the lion’s share and other systems aren’t really considered by buyers.

The typology of traffic purchase offers

There are two main families of tools for generating traffic artificially: software that Internet users install on their computers, tools for Windows and online platforms in general.

In the category of software to be installed, we isolate robots that simply visit websites and sometimes click on ads, more complex software. In this division we can include certain browsers and SERP manipulation tools that reproduce human browsing behavior.

Online platforms are also divided into two areas: traffic exchange platforms and visiting platforms. Traffic exchange platforms are based on the pooling of efforts and resources. Every internet user has a limited credit balance. If he wants to increase his credit and thus have more traffic, he must agree to view the pages of other Internet users with the help of a viewer. Finally, some platforms offer the pure and simple purchase of visits.

In the vast majority of cases, these are not real visits, but proxies.

The Dangers of Buying Traffic

Buying or directing fake website traffic is not safe for a publisher. Advertising agencies verify the data. Generated traffic actually appears in Google Analytics statements.

But it doesn’t show up in SEO analysis tools.

In addition, traffic generation tools use numerous proxies, often located in countries with no connection to the websites visited.

As for the robots that click on the ads, the advertising agencies are technically equipped to detect these manipulations. The same goes for URL shortening services that offer monetization. It’s not helpful to use a traffic-generating robot to trick them.

SERP manipulation tools are a double-edged sword: their effectiveness can be proven over a short period of time, but Google doesn’t like this type of practice. As a result, a publisher who would use this type of tool can go from page 10 to page 1 perfectly in one week, only to be completely and completely delisted the following week.

What about an inflated valuation for sales purposes? This can only work if the buyer relies solely on the readings from Google Analytics. If he runs an analysis of the website for sale on Semrush, Similar Web, Alexa or even just Ubersuggest, he will quickly realize that something is wrong. In the case of Ubersuggest, the core business isn’t traffic analysis, but we see a real difference in traffic. So we have to rely on the naivety of the buyer.

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