Why learn digital marketing and its benefits?
Digital marketing is about creating awareness and promoting a brand across all available digital channels.
Digital marketing is about creating awareness and promoting a brand across all available digital channels. Different channels include web, SEM (including SEO and pay-per-click advertising), smartphones, app stores (Google Play, Apple Store), email marketing, online banner ads, and social media.
Using digital platforms allows us to understand the audience we are targeting and to improve the marketing of our product or service. Therefore, although we can hire the services of an expert in the field, it is advisable to have a thorough understanding of some of the main concepts. Especially if you want to advance your own business and make a profit.
Benefits of digital marketing
Each of these types of marketing has its benefits. This is not to favor one or the other, but rather to recognize that each can produce different results. It all depends on your strategy and approach. Let’s take a look at the benefits of each.
- It has undeniable radiance power. The number of people reached by television, radio and the printed press is undoubtedly their great potential.
- She is totally product oriented and talks about its features and benefits.
- It is independent of the existence of the internet, we can experience it simply by going to a mall.
- Its reach keeps growing thanks to people’s access to the internet and digital platforms: it keeps growing.
- It’s constantly evolving: Google’s homepage isn’t the same as it was five years ago, and the display of ads has improved.
- It focuses on the user of the product or service to be advertised, on knowing the customer, their interests and their needs.
- The results of their strategies are easy to measure, access to the information collected is unlimited.
- You can do this yourself without third-party approval by familiarizing yourself with tools like Google Ads or Facebook Ads.
Disadvantages of digital marketing
Although each of them has a lot to offer, it’s important to recognize the advantages of each type and consider the disadvantages in order to compare them.
- It requires a bigger investment. This type of marketing comes at a high cost due to accessibility. An example of this is the Super Bowl commercials in the United States, which have numbers in the millions.
- Measuring its impact is not easy. Once the investment has been made, there is no way to measure its impact on the brand as there is no automatic access to the data that would allow such a study.
- It will almost always depend on the consent of third party companies that deal with media advertising. It not only depends on you, but also on getting more people to agree to your content.
- If you focus on mass advertising, you may not get the results that digital marketing does because digital marketing relies too much on user interaction with digital media.
- It requires the use of digital platforms and access to the internet.
How do they complement each other?
Each type of marketing can reach different types of audiences. If you’re considering using both of these channels, it’s important to know that they complement your strategy.
For example, if you want to increase your business sales immediately, a billboard on your shop door offering an unmissable discount to passers-by will be enough. But if you also do it on your website or through social media, the results will definitely be even better.
On the other hand, if you don’t offer a product or service as frequently, digital marketing can help you get to know the person you’re targeting and, using the data you’ve collected, such as location and age, to engage in mass advertising to target that market niche via traditional media to attack
The meaning of each of them today
It’s no secret that the Internet has changed the way we consume information. Because of this, digital marketing and e-commerce have gained strength and presence in our daily lives.
TV has been replaced by Netflix or Youtube, and radio has given way to Spotify or Deezer. The press has moved to digital versions where each brand has invented its own newsletter.
Traditional marketing will remain important for those whose consumption habits are not as closely related to online media. You may be wondering what kind of people these people are? Individuals who do not have access to the internet or are not interested in interacting with digital media.
Digital marketing will continue to grow as long as there are digital platforms. There is no way of knowing how far, but what is certain is that it will continue to change to improve user awareness and brand experiences.
Marketing strategies can be implemented via offline or online channels. The important thing is that you know how to convey the message that you believe will be most useful to people who know your brand.